A recent video on the Bjorn Borg website shows a guy and a gal duking it out on the tennis court while wearing very little of the spring 09 skivvies and shorts. If only ATP tournaments were contested this way… Watch: “In Action“, bjornborg.com. Screencaps below.
We had a chance to weigh in on Rafael Nadal‘s new Nike look when CNBC’s Darren Rovell put it under the business microscope. So did the sports giant make the right move with this sartorial switch? Rovell thinks so. In fact, it’s the only way to make their relationship with this tennis thoroughbred financially viable. […]
So long, humpback: We are still mourning the loss of Pacific Life as the title sponsor to the combined event at the Indian Wells Tennis Garden in California. Theirs was such a great trophy… For now we can be distracted by trying to drill the tournament’s new name — the BNP Paribas Open — into […]
The Fila camp sent out a release this morning with more details about their new partnership with the un-swooshed James Blake. The yet-to-be-named collection will incorporate the heritage of the Fila brand with a contemporary twist inspired by Blake’s signature style. And to that end they have started the process. “We have not started designing […]
With the amount of skin on the ATP Tour growing larger by the minute (and, conversely, the amount of fabric worn on the court decreasing), the tour and its sponsors should consider taking a page from the AVP — beach volleyball players, that is — and stick some temporary tattoos on the guys. As it […]