city guide: london, more than meets the eye

The Coca-Cola London Eye

Thousands of fans are descending upon the All England Club for this year’s Wimbledon tennis tournament. And while this means one thing for many, namely tennis, there are quite a few charms in this chic city - specifially the Coca-Cola London Eye. Centrally located in the heart of the city on London’s very popular South Bank, the Coca-Cola London Eye is the world’s most … [Read more...]

want: les éléments de Roland-Garros

The elements of Roland Garros

The French Open might be over since a couple of weeks but this gift is eternal. On a six pence tweeted us to show this beautiful work of art. And who would we be to deny you this amazing piece? It would be a crime. Taken from the description of their website: The ‘elements of Roland-Garros’ is a visual tribute to a wonderful tennis tournament using the iconic periodic … [Read more...]

what will milos raonic be wearing for the french open 2015?

Milos Raonic Action

With the French Open set to begin this week, I wanted to show you guys what world #6 Milos Raonic’s will be wearing. He will be sporting the newly updated New Balance 996v2, a lightweight, stable and durable performance tennis shoe. To keep him light on his feet and cool, Milos will also be rocking the Men’s Tournament Crew (MSRP $64.99) with UV protection and laser-perforated … [Read more...]

the tech wearable called Pulse Play

Pulse Play: a smart watch for tennis players

I had an interesting conversation on Tennis Served Fresh Twitter  and it turns out it that I was actually having a conversation with one of the people of a company that is currently gathering funding via a crowdfunding  campaign that can be found on IndieGoGo. The company is called Pulse Play and they are currently developing a smart watch for tennis players that able to: … [Read more...]

roger federer gets schooled by a 12 year old!


Roger Federer gets schooled While playing Gregor Dimitrov at an exhibition at Madison Square Garden, New York. Roger Federer ran into an unexpected challenger.  A 12 year old was going to take on the Swiss legend and nobody expected much from him. However when on the field...ahh see for yourself. Hingis to return to Fed Cup After an absence of 17 years Martina Hingis is … [Read more...]