The rooster crows: French brand Le Coq Sportif has a busy spring this year. They plan to release a new line of performance shoes called Myth and they’re also relaunching their sports and lifestyle collections in North America (more deets on that later). All this ado is perfectly timed with the 25th anniversary of Yannick Noah‘s 1983 French Open singles title — a big deal since it was the last time a Frenchman has won a Grand Slam (Jo-Wilfried Tsonga came pretty close last month).
Italian Potito Starace, who contributed to the shoe’s design, had this to say about the new kicks:
“It is a privilege to be one of the few players wearing Le Coq Sportif apparel and footwear. I almost feel like I have a unique style when I walk on the court. Comfort is key for me but I also appreciate the ‘elegance’ of the tennis line.”
Details: Myths have two innovative features: the “ERGO +” flexibility system in the instep, supporting the foot; and the “DS2″ patented inside sole which keeps the foot dry — no stink! And as far as colorways, a black version is available for men while pink and lime are for the women. (Le sigh… sometimes, a guy just wants to wear lime. Or pink.) What do you think of the shoes? Tell us!
Take a closer look: See the black/white and pink/white versions of the Myth after the cut…
>> fashion focus: le coq sportif
>> i need more potito in my diet
>> le coq sportif’s rainbow clothes
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